HEINEKEN OPEN YOUR WORLD
 

History
The Heineken company name stands for many things. It began as a family business; three generations of Heineken, each with their own approach to building the business. It became Europe`s favorite beer brand - successfully exporting to every corner of the world.
The history of Heineken starts on December 16th 1863. It was Gerard Adriaan Heineken who, in 1864, bought the Amsterdam brewery "The Haystack", which dated from 1592. In doing so, he laid the foundation for the Heineken concern, which was to acquire widespread international fame as time went by.
In the early fifties Heineken was introduced in Trinidad & Tobago. Since 2012 Carib Brewery Ltd. is the official distributor for the Heineken brand.


Positioning
Heineken is the world’s number 1 premium beer brand. The global character of the brand is translated in the tagline introduced in 2009: “Open Your World’’. Heineken opens a world for young adults by sponsoring upscale musical events like St Lucia Jazz, blockbuster movies such as James Bond and the world’s best football competition The UEFA Champions League. Heineken stands out in quality and execution.


The Beer
We write QUALITY in caps. Heineken is very proud of the premium quality of its beer. To guarantee the quality we only use the purest ingredients (water, malted barley, hops and yeast). Heineken is provided to our customers in Trinidad & Tobago in Bottles (330 ml, 250 ml), Cans (250 ml) and Draft (5 ltr, 20 ltr).

HEINEKEN OPEN YOUR WORLD
 

History
The Heineken company name stands for many things. It began as a family business; three generations of Heineken, each with their own approach to building the business. It became Europe`s favorite beer brand - successfully exporting to every corner of the world.
The history of Heineken starts on December 16th 1863. It was Gerard Adriaan Heineken who, in 1864, bought the Amsterdam brewery "The Haystack", which dated from 1592. In doing so, he laid the foundation for the Heineken concern, which was to acquire widespread international fame as time went by.
In the early fifties Heineken was introduced in Trinidad & Tobago. Since 2012 Carib Brewery Ltd. is the official distributor for the Heineken brand.


Positioning
Heineken is the world’s number 1 premium beer brand. The global character of the brand is translated in the tagline introduced in 2009: “Open Your World’’. Heineken opens a world for young adults by sponsoring upscale musical events like St Lucia Jazz, blockbuster movies such as James Bond and the world’s best football competition The UEFA Champions League. Heineken stands out in quality and execution.


The Beer
We write QUALITY in caps. Heineken is very proud of the premium quality of its beer. To guarantee the quality we only use the purest ingredients (water, malted barley, hops and yeast). Heineken is provided to our customers in Trinidad & Tobago in Bottles (330 ml, 250 ml), Cans (250 ml) and Draft (5 ltr, 20 ltr).

 
   
 
   
STAG MANcation 2013
 
 

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Site developed by  WebNET    |    © Carib Brewery Limited.    |   Terms & Conditions

Privacy Policy     |    Drink Responsibly

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